GrowthCode Rosetta

Maximize Signal Surface Area

Take control of the future of your media targeting by building, optimizing, and maintaining your own identity graph

Custom, Cookie-Free Marketplaces

Curate creates tailored Private Marketplaces using first-party data, delivering premium, highly targeted inventory without relying on third-party cookies. This expands addressable inventory and ensures precise audience reach

Advanced Targeting & Optimization

Leveraging first-party data and programmatic strategies, Curate optimizes audience targeting and inventory selection to maximize ad performance, engagement, and return on ad spend (ROAS).

Seamless Activation & Algorithm Support

Curate simplifies campaign launch with easy-to-activate Deal IDs and supports custom buying algorithms by integrating client-specific targeting parameters with its identity graph.

Why Choose Rosetta?

Rosetta API connects signal to build partner graphs

Rosetta
Core Features

To maximize signal surface area, Demand aggregators such as DSPs and SSP should be utilizing as many IDs as feasible to create more high-value monetization outcomes and minimize supplier concentration risk. Yet, while creating maximum addressable surface area is a straightforward idea, executing it is complicated, costly and comes with significant overhead.


GrowthCode Rosetta is ‘the easy button” that delivers 20+ IDs and a host of other signals into a unified ID graph that delivers value within days of implementation
What

Connect your identity and data graph with the UID ecosystem to maintain addressability

Why

  • Future-proof addressability
  • Cut complexity managing ID vendors
  • Build data bridge to future
  • Build signal using your own data
How

Erich existing signals with additional signal to fortify your identity currency

Details
  • Create Graph infrastructure
  • Link your ID across UID spaces
  • Fortify your targeting currency

ROSETTA

The Rosetta Opportunity

We built it so you don't have to
Rosetta Graph building API maximizes Addressability
  • Build deals using standard taxonomies like IAB or SDA
  • Create bespoke segments specifically for brand requirements
  • Retarget anonymous users for subscription recruitment effort
  • Create publisher trade desk to capture more brand budgets by extending their audience buys across the open Web