GrowthCode Insights Overview

Key Metrics: Bid rate, win rate, CPMs, latency, SSP-level value, visualizes ID match rates and graph resolution health, top-performing formats, devices, pages.
Audience Understanding & Segmentation: Collect and normalize user behavior data across devices. Derive standard demographics (Age, Gender, Household Income) for audience segments. Group users into segments based on observed behaviors, interests, and other attributes. Create standard and custom segments to inform content investment and arm conversations with demand partners.
Data Aggregation: Integrates with your first-party data sources (websites, apps) to capture contextual signals and universal identifiers from your GrowthCode Graph.
Ideal for: Independent publishers who primarily monetize through programmatic channels.

Unlocks Comprehensive Revenue Visibility: Expands revenue analytics to include your Google Ad Manager (GAM) inventory, Amazon demand, and Pre-bid, providing a holistic view of your monetization performance across key platforms.
Deeper Audience Enrichment: Ability to link second and third-party data sources to enrich audience profiles, offering richer insights into user behaviors and preferences.
Enhanced Direct Deal Activation: Offers Key Value Pair (KVP) audience segment integration directly into your ad server, allowing up to 5 monthly direct deals or insertion orders. This empowers sales to create highly targeted, bespoke packages for advertisers and leverage on-demand audience creation to support custom campaigns, direct deals, and Private Marketplace (PMP) opportunities.