GrowthCode GRAPH

Take Control of Your Addressability

GrowthCode GRAPH is a robust identity and data solution that enables publishers to own, manage, and optimize their first-party data with unparalleled ease and efficiency. Designed for the evolving digital advertising ecosystem, GRAPH empowers you to future-proof your monetization strategies while driving increased addressability, higher CPMs, and actionable audience insights.


Own Your Identity Graph

Build, maintain and own a first-party data graph tailored to your audience.

Generate persistent user ID signals for every visitor across your ecosystem for seamless cross-device and cross-platform tracking.

Leverage your graph across key monetization channels: open RTB, Curation, or direct

Enhance Your Bid Stream

Enrich bid requests with your Graph with 20 Universal IDs (UIDs), contextual signals, and behavioral data via ENRICH.

Supports ~20 additional identifiers for comprehensive bid enrichment.

Maximize demand by providing premium, data-rich impressions that command higher value.

Streamlined Integration &  Maintenance

Deploy your identity graph effortlessly with a simple 16-line code installation.

Fully compatible with Prebid and other industry-standard technologies for seamless adoption and use in bid enrichment use cases.

Why Choose GRAPH?

Graph
Core Features

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Data Centralization & Enrichment
  • Aggregate and normalize first-party data from websites, apps, and other touch points.
  • Integrate optional third-party and second-party data sources to enrich audience profiles.
  • Gain granular insights into user behaviors and preferences.

Cross-Platform Addressability

  • Maintain user identity across browsers, devices, and environments, including Safari and Firefox, where third-party cookies are no longer viable.
  • Unlock monetization opportunities on emerging platforms such as CTV, mobile web, and in-app advertising.
Privacy-First Infrastructure
  • Adhere to global privacy regulations, including GDPR and CCPA, with built-in compliance tools.
  • Enable buyers to transparently audit how users are categorized into audience segments, ensuring trust and accountability.
Built-In Activation

  • Seamlessly connect audience segments to programmatic platforms via Deal IDs.
  • Leverage on-demand audience creation to support custom campaigns, direct deals, and private marketplace (PMP) opportunities.

Graph

Getting Started is Easy

  • Simple Integration: Start building your graph with a quick, low-code installation process—just 16 lines of code.
  • Dedicated Support: Our expert team is here to guide you every step of the way, from implementation to optimization and ongoing performance monitoring.

How Graph Benefits Publishers

We built it so you don't have to
Future-Proof


Prepare for a world without third-party cookies by owning your audience data and maintaining control over your monetization strategy.

Differentiated

Create bespoke audience
segments to meet advertiser demands, driving more direct deals and PMP opportunities.

Streamline Operations


Simplify identity management with GrowthCode’s powerful, automated tools and dedicated support team.


Increase Revenue

Provide enriched, high-value open RTB bid requests that yield higher CPMs. Use your first-party data in other channels like curation and direct deals