GrowthCode For Demand

Solutions

Marketers struggle with signal loss and cannot sit back and wait for a solution.
Invest now in first-party data assets and partners to meet the future today.

The Core Problem



Marketers struggle with signal loss. Key use cases such as retargeting and custom audiences rely heavily on third- party data signal that have and will continue to erode.

Without new methods to target audiences on the open web, more budget will flow into the walled gardens - thus pushing up pricing and lowering ROAS. Simply stated, the open internet must be a viable way to reach audiences for brands and their agencies to profit.

However finding and deploying such solutions is a mess at the moment.

Core Problem

Brands and Buyers are struggling with signal loss and the loss of the third-party cookie

Headwinds

Several forces like user privacy, data security, indecisiveness from walled gardens, and viable alternatives effect the the ultimate path media buyers choose

The Solution

Solutions exist today to addressability independent of Google's monopoly

Frozen in time

Answers to these questions are causing heavy investment hesitation.



• How do I maintain addressability in Open RTB?
• How do I bring my data to the sell side to safely build my own targeting and activate?
• How can I construct bespoke audiences versus off-the-shelf offerings from marketplaces?
• How do I connect my CRM data to the sell side while observing privacy and user preferences?
• How do I prevent brand and financial risks such as ID bridging and UID stuffing?

Headwinds

Given the new set of addressability problems on the open web and the lack of definitive solutions outside the walled gardens, brands are investing in their own first-party data with the knowledge that it has definitive utility in all marketing channels they invest in. The belief is that more obvious solutions for working with first-party data with vendors will emerge as signal continues to subside.

Yet while most buyers have invested in CRMs, CDPs, Data Lakes, or other data systems, the addressable signals from these systems have not been linked to the broader ecosystem for planning, activation, and measurement - hence the desire to invest in a graph of IDs in the customer data system that extends the graph further.

Yet, creating the multiple integrations and optimizations to extend the brand customer data set is costly, time consuming, and fraught with privacy and user concerns. Further, each identity space represents different attributes to the enterprise so experimentation and utilization of the 25+ most popular universal IDs (UIDs) becomes a massive headache

The Solution

GrowthCode has invested millions to build an “easy button” that offers brands and their vendors the instant-on infrastructure to construct a first-party data set that can be used across the marketing portfolio to power both existing activation like retargeting, Open RTB and Deal ID–as well as future channels like direct first-party deals with publishers through deal curation.

With GrowthCode, brands and agencies do not have to:

• Invest millions to integrate and support the 25+ UIDs required to understand which UIDs work for which marketing use case. 
• Spread their already scarce resources too thin on a series of one off integrations and optimizations
• Spend untold hours building an ID graph from scratch to build “data equity” with their own, optimized and refreshed first-party graph that can be leveraged across multiple marketing channels.