GrowthCode ENRICH

Revolutionizing Bid Enrichment and Modern Addressability

GrowthCode ENRICH is the ultimate solution for managing Universal IDs (UIDs) and enriching bid requests. It goes beyond basic integration, delivering advanced capabilities like contextual audience building and real-time optimization to drive higher values for every impression. 

Unified UID Management

One Contract, One Integration: With GrowthCode, publishers can manage over 20 UID vendors seamlessly under a single contract and integration.

Specification Maintenance: Stay updated with the latest UID standards and Prebid optimizations.

Graph construction: with GrowthCode, your UIDs are stored into your own graph for use in other monetization channels

Enriched Bid Requests for Higher Value

Include contextual signals in bid requests, enhancing the relevance of your inventory for advertisers.

Optimize bid requests to maximize revenue per impression.

Proven Revenue uplift: ENRICH consistently delivers 8–18% revenue increases by enriching bid requests and optimizing UID signal delivery.

Comprehensive Reporting and Insights

Access detailed analytics to track how ENRICH drives revenue uplift.

Understand the performance of each UID and signal to refine your strategy.

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Why Choose Enrich?

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Core Features

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Streamlined UID Integration
  • ENRICH negotiates contracts, maintains specifications, and handles updates.
  • Manage over 25 UID partnerships, updates, changes, and integrations across PreBid, Google and TAM.
Bid Enrichment
  • Incorporate cookieless identifiers, Hashed Email (HEM), and other signals to enhance targeting.
  • Build contextual audiences directly within ENRICH to maximize the value of every impression.
Broad Signal

Broadest signal support for:

  • Support for ~20 UIDs
  • Demand partner IDs
  • Contextual Signals
  • Other Stuff

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Getting Started is Easy

  • Simple Integration: Start building your graph with a quick, low-code installation process—just 16 lines of code.
  • Dedicated Support: Our expert team is here to guide you every step of the way, from implementation to optimization and ongoing performance monitoring.

How Enrich Benefits Publishers

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Save Time & Resources


ENRICH takes care of the heavy lifting—UID management, contracts, and updates—so you can focus on growth.

Increase Revenue

Contextual audience building and signal enrichment result in higher CPMs and better monetization outcomes.

Future-Proof Your Strategy


ENRICH ensures addressability in a cookieless future, helping you stay competitive.

Multi-Signal

ENRICH’s portfolio of signals are optimized to more effectively obtain high-value impressions.