GrowthCode CURATE

First-Party Data Graph = Higher Yield

GrowthCode's CURATE uses first-party data to strategically aggregate, select, and manage digital advertising inventory through deals and other programmatic channels. This method enhances audience targeting and optimization, delivering highly tailored advertising experiences.


Custom, Cookie-Free Marketplaces

Curate creates tailored Private Marketplaces using first-party data, delivering premium, highly targeted inventory without relying on third-party cookies. This expands addressable inventory and ensures precise audience reach

Advanced Targeting & Optimization

Leveraging first-party data and programmatic strategies, Curate optimizes audience targeting and inventory selection to maximize ad performance, engagement, and return on ad spend (ROAS).


Seamless Activation & Algorithm Support

Curate simplifies campaign launch with easy-to-activate Deal IDs and supports custom buying algorithms by integrating client-specific targeting parameters with its identity graph.


Why Choose Curate?

Curate
Core Features

CURATE is a powerful tool for advertisers and media buyers. It enables these stakeholders to maximize the value of their digital advertising investments through first-party, strategic, data-driven inventory management and audience targeting. It delivers higher returns for publishers and expands publisher audiences to include cookieless users.
Precision Targeting

Advertisers can reach their desired audiences more accurately, leading to better campaign outcomes.

Enhanced Performance

By curating high-quality inventory and optimizing placements, CURATE drives higher engagement and conversion rates.

Efficient Campaign Activation

Deal IDs make it easy for advertisers to activate and manage campaigns, reducing time and effort.

Customizable Solutions

Advertisers can tailor their media buys to specific objectives, ensuring their campaigns align with their unique goals and strategies.

Curate

The Curate Opportunity

We built it so you don't have to
  • Build deals using standard taxonomies like IAB or SDA
  • Create bespoke segments specifically for brand requirements
  • Retarget anonymous users for subscription recruitment effort
  • Create publisher trade desk to capture more brand budgets by extending their audience buys across the open Web