Addressability infrastructure to grow your revenue
Join the thousands of sites that use GrowthCode to build their first-party graphs, leverage them across the advertising ecosystem, track performance and build a more profitable businesses.
The Addressability Backbone
First-party data is the new currency - it enables a privacy-centric and cookie-less future and new revenue streams. Plug in GrowthCode to modernize your addressability today!
13,000
Publishers
30+
ID and contextual signals
98%
BN impressions/M
7.4
Ave ID per request
98%
Branding
Over 13,000+ innovative websites choose GrowthCode to build and monetize their first-party currency using these partners.
Advertising is changing. Constantly.
To solve this challenge, Growthcode offers the industry-leading Addressability Management Platform that provides scalable technology to empower independent publishers and their partners to harness data, take control of identity, and build durable signals impervious to industry changes.
IDENTITY GRAPH BUILDING
An ID graph-as-a-service deployed with a single script via one contract. GRAPH delivers the ID keys and contextual signals necessary to deploy first-party data across the business.
DATA INSIGHTS
A powerful analytics platform that transforms your first-party data graph into a strategic asset. INSIGHTS reveals what’s working, what’s missing, and what’s next.
BID ENRICHMENT
This service integrates publisher GRAPH signals into the bidstream so buyers value impressions higher -- without the 3rd-party cookie.
DEAL CURATION
Use first-party data to strategically aggregate, select, and manage digital advertising inventory through deals - delivering highly tailored advertising experiences.
For innovative publishers & their partners
The Addressability Management Platform
GrowthCode is simple to use. With a simple install of 16 lines of code, the platform unlocks, constructs, optimizes and streamlines first-party data assets so they can be easily used across the various monetization channels.
Our infrastructure-as-a-service offers integrated and optimized partner and data integrations, key applications, streamlined pipelines, and critical know-how so firms can future-proof their business.
Future-proof revenue & addressability
GrowthCode delivers modern addressability readiness “in a box”
GrowthCode delivers a single platform for independent publishers and vendors to control their destiny and safeguard revenue beyond the deprecation of the third-party cookie. Advertising stakeholders of any size can leverage GrowthCode as-a-service.
Infrastructure as-a-service.
We built it so you don't have to
Identity
GrowthCode empowers stakeholders to own their own identity graphs and protect existing revenue streams and build new ones
Data
GrowthCode enriches the first-party graph with audience and contextual data to support higher-fidelity media & data sales
Infrastructure
The tech and telemetry to sync and resolve big data and identity challenges across partners & vendors
Understanding
No tech platform is complete without the analytics and know how to deliver on the promise
Cost of
SaaS
One Contract, One Script, 0 Hassle
All tech infrastructure
High-fidelity Analytics
Built-in integrations
Pre-integrated ID & Data
Use with other systems
Cost of
Build
More Mess, Cost, and Headaches
Compute
Store
Sync
~20 contracts to negotiate
20+ scripts / vendors to manage and monitor
Building costs ~$500K in year 1 and ~300K/year thereafter
The excessive cost of building your own tech
To date, creating, capturing, and managing the new monetization currency (data and identity) has provided elusive, complex, and costly.
Most cannot afford to build the tech necessary and thus remain over-reliant on third-parties that siphon data and leave them empty-handed when relationships end or priorities change.
GrowthCode delivers a single platform to enable stakeholders to control their destiny and safeguard beyond the deprecation of the third-party cookie and IP signals.
We have spent years building this platform that advertising stakeholders of any size can leverage as-a-service.
Stakeholders all over the world use GrowthCode.
Testimonials
Rated 4.8/5 by +1000 users
Nathan W.
SVP Data & Analytics
Data- driven publishing- without the huge tech overhead
“GrowthCode empowers us to earn more and become a data- driven publisher - without the huge tech overhead.”
New revenue and increased addressability
“Our partnership with GrowthCode has unlocked new revenue and increased addressability for our publishers.”
Debra F.
CEO
Stuff
"stuff"
Daniel S.
IT Consultant
Identity Graph
Data Insights
Bid Enrichment
Curation Tools
